explosion that has extended over 2,500 years. From the time 
of the telegraph onward, however, Western man began to live 
an implosion. He began suddenly with Nietzschean insouciance 
to play the movie of his 2,500-year explosion backward. But he 
still enjoys the results of the extreme fragmentation of the 
original components of his tribal life. It is this fragmentation 
that enables him to ignore cause-and-effect in all interplay of 
technology and culture. It is quite different in Big Business. 
There, tribal man is on the alert for stray seeds of change. That 
was why William H. Whyte could write The Organization Man  as 
a horror story. Eating people is wrong. Even grafting people into 
the ulcer of a big corporation seems wrong to anybody brought 
up in literate visual fragmented freedom. “I call them up at 
night when their guard’s down,” said one senior executive.

     In the 1920s, the telephone spawned a good deal of